Every year stadiums and major events across the world are going reusable. From the Rio Olympics, Rugby World Cup, Fifa World Cup and more. They all decided to stop using single use plastic cups.
Reusables increase revenue.
Reusables are great for the environment.
Stade de France is the flagship stadium of France. As France is the first country in the world to ban disposable plastic, it seems fitting that Stade de France is the first on our list.
- Reusable Cups: They offer 100% reusable cups at the stadium. Say goodbye to single use.
- 100% of waste from events is recovered; 14% is recycled or destined for re-use
- 100% of the glass is sorted and recycled: 28 tonnes in 2015.
- 2015: the 200 screens replaced in the boxes were donated to Emmaüs
- 2016: first trials by caterers in organic waste sorting for biogas
Where: Paris, France
Date it went reusable: 2010 first stadium in the world to go reusable
The Olympics went reusable. It transformed their beer sales, created a scarce momento and eliminated all their single use waste. Reportedly fans lined up not for the beer but for the cups.
Where: Rio, Brazil
England decided to set the standard and in 2015 Twickenham Stadium went fully reusable with the Rugby World Cup reusable "Fan Cup". Over 140,000 single use cups were being thrown away every event, so with reusable Globelet like cups this has now been reduced to zero.
Estimated Increase in Revenue: $1-300,000 AUD per event
Estimated Waste Savings: 140,000 single use cups
The Twickenham Fan Cup has provided:
- A cleaner stadium and significantly reduced the waste leaving the stadium.
- A quality cup to enjoy a drink at no extra cost.
- A value souvenir to remember your experience at Twickenham Stadium.
Where: Twickenham, England
4. Soccer World Cup
Yes Brazil went reusable for the Rio Olympics, but it also did it for the Soccer World Cup. It increased beer sales, and was a bright cup which meant that people enjoyed getting photos taken.
Where: Rio, Brazil
5. Euro 2016
These are probably some of the best looking reusable cups we have ever seen. Made for the Euro 2016 soccer world cup. This event was impressive with their WASTE MANAGEMENT actions, with a complete report on why they want to stop single use waste. They went on to achieve a 50% recycling rate, zero waste to landfill and greater public awareness by following the 3R Strategy (Reduction, Reuse, Recycle).
Stade de la Beaujoire is leading the way with its partnering stadium Stade de France. Every Rugby Club in France has it's own collection of reusable cups where the rugby clubs have committed to eliminate single use waste.
Where: Beaujoire, France
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