5 BEST BEER FESTIVALS IN NEW ZEALAND

We round up 5 of the best beer festivals taking place across New Zealand this summer.

All of them are reusable and are the most sustainable festivals out there. 

From Queenstown to little old Cambridge.

We put the spotlight on 5 beer festivals worth adding to your summer calendar.

Without further ado…

 The Great kiwi Beer Festival Globelets

The Great kiwi Beer Festival Globelets

1. The Great Kiwi Beer Festival

Join the beer festival that has to sample 300+ craft beers and ciders from a selection of NZ's best craft breweries! Plus taste your way around the wares of the best food trucks in town and get down to the sounds of some great live entertainment.

The Great Kiwi Beer Festival is a celebration of the brewing industry in New Zealand, hosted by industry experts.

Attendees will be able to sample brews from diverse locales spanning from Europe to Asia, and the presence of many brewmasters onsite will give patrons the opportunity to interact with the people behind their favourite brands.

With live performance, cooking demonstrations, seminars, brand experience areas, beer and food matching and much more, The Great Kiwi Beer Festival is the ultimate "cheers" to New Zealand's affinity with the great amber nectar.

Where: Christchurch, New Zealand

When: January

Dunedin Beer Festival

2. Dunedin Craft Beer Festival

Lock it in friends: the November with see the Fifth instalment of the Dunedin Craft Beer & Food Festival take over the entire pitch of the Forsyth Barr Stadium.

With tantalising treats that'll appeal to every kind of palate, and entertainment for the young and old - from seminars to bouncy castles to high-quality kiwi music - we reckon it's the highlight of the calendar year!

They are also offering a homebrew competition this year, where you could be the 2017 Dunedin Craft Beer festivals beer of the year :) 

Where: Dunedin, New Zealand

When: November

 Summer Beer Festival Globelet

Summer Beer Festival Globelet

3. Summer Beer Festival Queenstown

Come check out some of New Zealand's best craft breweries in the heart of Queenstown: Garage Project, Tuatara, 8Wired, Panhead, Cargo and many more.

Set in the mighty Queenstown. Who could ask for a better place to have a beer? 

Where: Queenstown, New Zealand

When: January 

 Chow and Tipple

Chow and Tipple

4. Chow and Tipple

The Chow & Tipple is a boutique Food, Beer & Wine Festival based in Cambridge, New Zealand. The inaugural event is set to take place March. 

It is one of the latest editions to our Beer Festivals in New Zealand

Where: Cambridge, New Zealand

When: March 

 Beast of a Feast

Beast of a Feast

5. Beast of a Feast

Beast of a Feast returns in 2018 and this summer's hottest craft beer and food festival in Mount Maunganui! A rockstar lineup of some of New Zealand's best breweries and street food vendors provides the perfect setting for you to acclimatise to a new year! Challenge your mates to a match of table tennis or perhaps meet the brewers behind the beers at ‘The Beer Affair’ tent. Compete for spending credit with competitions throughout the day! Or just sit back and enjoy the entertainment on the big stage!

Beast of a Feast will be held on the 3rd of January at Soper Reserve, Mount Maunganui.

Where: Mt Manganui, New Zealand

When: January


Do you know of any other great Beer Festivals that should be reusable and sustainable with Globelet?

 Beer Festival Globelet

Beer Festival Globelet

THREE WAYS MAJOR EVENTS, VENUES AND SPORTS WASTE MONEY

Events and Venues are always trying to reduce cost and make a marginal profit. The margins are so small that most events struggle to find their way through it, and as a result often end up losing money. 

Below are 3 ways events can save money, improve their event, and improve the overall experience: 

 

 Catering at Dunedin Stadium

Catering at Dunedin Stadium

1 Catering

There is a reason Sydney Showgrounds' catering is kept in-house. It's the same reason Vector Arena recently stopped outsourcing their catering.

Catering companies offer venues large cash incentives and free machinery investment, but more and more venues are now waking up to the fact that nothing is free. 

Why?

Every dollar counts, including money made over the bar from drink and food sales. More importantly fans don’t show up to an event for the music, rugby or event itself - they show up for the experience. 

THE EXPERIENCE IS EVERYTHING. 

Catering companies make most of their money from the backhanded rebates from food companies. The stadiums outsourced catering sell's a Coca Cola for $6, few people buy it due to the high cost, and then the stadium's catering books show “no money”, but back at the catering company's Head Office Coca Cola just paid a nice fat check for the opportunity to sell its sugar water at the venue. The Catering companies HQ makes a lot of money. 

The interest of the catering company is not to make the event experience better, it is to increase margins and make more money. 

It is a conflicting interest with the event organizers and venues.  

So why do venues outsource their bread and butter to catering companies? 

The first reason is the incentives, but beyond money, the main reason is that it removes any risk and blame from the venue organizers. When something goes wrong at the event, (long lines and slow service) the event organizer can blame the catering company. 

So what can event’s do? 

Bring their catering in-house. It is easier said than done. But if you can find the special someone who has the leadership to make this happen, you will never look back.  

Get in contact with someone like, Matthew Lazarus-Hall - Owner of Uncommon cord - he has a wealth of strategic knowledge in the entertainment industry. 

2 Waste Management

 Reusable cups from England Rugby World Cup Image from  Sportbuzzbusiness

Reusable cups from England Rugby World Cup Image from Sportbuzzbusiness

There is a reason almost every Rugby Club in France has a set of reusable cups. 

It is the same reason the Rugby World Cup introduced a reusable cup system at the 2015 events in England. 

And it is the same reason the Rio Olympics had 45 different reusable cup designs that made not just a major impact on waste but increased their beer sales dramatically. 

Waste management cost are increasing year on year. There is no option for events, but to bow down to $40,000 + waste bills. 

What is the main reason for the waste? 

Disposable products. 

Disposable cups. Disposable Tents. Disposable Food Packaging. Disposable everything. 

There is a reason San Fran decided to eliminate disposable bottles from the city and it is the same reason France has banned disposable food packaging from 2020 . 

It is why major sports teams and venues like Twickenham and Stade de France are leading the charge for reusable products in Europe. 

Reusable products not only reduce waste but increase beer sales, create a souvenir and whole new revenue stream for sports teams and venues. 

Lets hope more Sports business in New Zealand and Australia open up to the opportunity. 

 Reusable cup system that was intergrated in Europe 

Reusable cup system that was intergrated in Europe 

 

 

3 Alcohol Laws

 

Lets face it, we all just want to have a good time. 

How do you increase cost to an event? 

Health and Safety. 

Why? Everybody has to comply with Health and Safety. Nobody refutes it. Society abides by the state law as there is no alternative. 

The result? 

Health and Safety brings increase paperwork, which brings on extra cost. 

It is how the Dairy industry saw Fonterra grow and take out all small milk producer. 

It is how the meat industry created 3 big companies and eliminated the hundreds of small processing plants. 

In the event industry the big push right now is Alcohol Laws. 

It is now seeing many events almost go out of business. This includes racing club's, major venues, festivals, and more. 

The worst part - every region has different restrictions and different ideas about intoxication. 

So what can you do? 

Smart events like Toast Martinborough have hired a new events manager who understood all alcohol compliance in-depth. This means more events need to find managers who have a clear understanding of all the laws and build relationships with the authorities.

Other event organizers are putting $10,000-$20,000 aside for miscellaneous spending towards health and safety type incidents and their lawyers fees. 

GREAT KIWI BEER FEST - CASE STUDY

EVENT FACTS

  • Founded: 2013

  • Globelet:  1 years

  • Location: 
    Hagley Park, Christchurch

  • Attendees: 14,000

  • Globelet's used: 14,000

  • Savings: $10,000*

DISPLACEMENT

  • Plastic Cups: 50,000 /yr*
    *estimates based on event usage data, and cups sold.