Essentials of a Sell-Out Summer Event

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As the weather heats up, so does the competition for events. With a huge lineup of festivals dropping in Australia’s sunny season, how can you ensure that your event makes the cut for attendees this summer?

To stand out in a crowded market, you need to offer an event that is fresh and will drive serious FOMO (fear of missing out). Read on to uncover three ideas for selling out your event this summer.

Free Download: Planning an Outdoor Festival in Australia: Essentials of a Sell-Out Summer Event

1. Tap into fresh trends from the Northern Hemisphere

Remember when we had to wait forever for the hottest TV shows and movies to come to Australia? The internet took care of that. Now we can watch the latest episode of Games of Thrones within hours of the premiere in North America.

This appetite for global entertainment trends can also be applied to events. Thanks to social media, Australians get an instant update of what is hot overseas, and increasingly expect that they will see the same standard of entertainment/fashion/food when summer arrives down under.

With the summer festival season wrapping up in the Northern Hemisphere, now is the perfect time to take a look at what was hot (or not) at recent outdoor festivals. Use online search and social media to research events like yours that took place over the US/UK summer and see what had everyone talking.

Focus on what worked for events in your target demographic, but don’t forget to pay attention to current global and local movements such as:

  • Waste reduction (improved recycling, banning straws and single-use plastics)

  • Gender-balanced headline entertainment

  • Food & drink trends such as vegan BBQ, charcoal ice-cream, and non-alcoholic ‘spirits’

  • Preventing and responding to harassment

2. Use the ‘silly season’ to your advantage

We’ve all experienced the social pressures of the ‘silly season’ — with the end of the year looming like a deadline to see every friend, colleague, and family member we have. This could be seen as more competition for your event, or you could use it to your advantage. People want to catch up with their friends over summer, so give them an unforgettable place to do it.

An Eventbrite survey revealed that 48% of Aussie millennials believe that some of their best memories come from an event they attended, and agree that attending events with family and friends deepens their personal relationships. If your event is designed and marketed toward making memories this summer, you could attract larger groups and sell more tickets.

To super-charge your ticket sales, sell directly through social media. This captures people in the same place where they engaged with friends and make plans, encouraging them to purchase sooner and invite a group.

Did you know? Eventbrite users can sell tickets directly through their social media channels with Facebook Checkout and the Get Tickets’ button on Instagram.

3. Lure older Millennials with family-friendly features

Can you imagine keeping a child entertained for six weeks straight? If you have kids, you’ll already know that this is the reality faced by parents across Australia every year when school breaks for summer. Eager to get their kids away from screens, this is a market seeking outdoor events to attend.

Once upon a time, “family-friendly” meant that kids were catered for, with very little on offer to interest their parents. This is shifting now, as the event-loving Generation Y are having families and want to continue enjoying live experiences they love, with the brood in-tow. Eventbrite research found that more than two thirds (68%) of Aussie Millennials are attending more daytime, family-suitable events on the weekend now than they did five years ago, a trend driven by the older 26-34 year old Millennials (73%).

Why lose loyal attendees as their lives begin to shift? Keep them by catering to the millennial parent market.

You don’t need to invite the chaos of a McDonald’s playground into your event to accommodate younger revelers. There are plenty of simple tweaks that event creators can make to existing adult-focused events to capture the parent market. For example, summer music festival Rainbow Serpent have introduced a Kids Space with music and performance activities for little ones and a dedicated Family Camping zone with reduced noise late at night.

Article from: Event Brite

https://www.eventbrite.com.au/blog/3-ways-sell-festival-summer-ds00/

10 Best Music Festivals in Australia and New Zealand 2017

10 Best Music Festivals in Australia and New Zealand

We round up 10 of the best music festivals taking place across Australisa this summer.

They are also the 10 greenest festivals on this side of the ditch.

All of them are reusable and are the most sustainable festivals out there. 

From Beer Gardens, Surf Beaches, to watching the action from your very own yacht, or just surfing someone New Zealand coastline – there’s something for everyone when it comes to summer music festivals here in New Zealand.

We put the spotlight on 10 festivals worth adding to your summer calendar Without further ado…

 Rhythm and Vines Reusable Cups -2017

Rhythm and Vines Reusable Cups -2017

1. RHYTHM AND VINES

The first festival to see the sun. This year the organiser’s have gone all out to produce an unforgettable experience with a consistent line-up of hard hitting party starters. The festival sold out last year and we almost sold out of reusable cups.

If there is one festival to go to down under it is this. 

Where: Waiohika Estate, Gisborne, New Zealand 

When: December 29 – 31, 2017

 Splore Festival - 2017

Splore Festival - 2017

2. SPLORE FESTIVAL

New Zealands best kept secret. Splore is likely to be one of the best music festivals in the world. Set in a spectacular location – you can watch acts on the main stage as you soak up the sun on the beach, or even from the yacht. Yes, you can bring your own boat. Splore also focused on becoming a Zero Waste festival and have their own wedding chapel.

Where: Tapapakanga Regional Park, 70km out of Auckland, New Zealand 

When: February 19 – 21, 2018

 Northern Bass Festival Cup 2017

Northern Bass Festival Cup 2017

3. NORTHERN BASS

Northern Bass brings together all elements of local and international bass culture even the most clued-up enthusiasts didn’t even know about – grime, drum n bass, boom bap, neurocrunk, glitch-hop, ghetto funk, hip-hop, funk, dubstep and more.

Where: Worsfold Farm, Mangawhai, New Zealand

When: December 30 – 31, 2017

 Reusable Cups at Womad Festival 

Reusable Cups at Womad Festival 

4. WOMAD 

The World of Music, Arts and Dance (WOMAD) brings together a melting pot of styles and artists from across the globe and throws them right into the heart of the mighty Taranaki. The festival has a central aim of celebrating the world’s many forms of music, arts and dance and is known for its breathtaking performances and family friendly atmosphere. They celebrate ten years on the block this March.

Where: TSB Arena and Brooklands Bowl, New Plymouth, New Zealand

When: March 18 – 20, 2018

 Woodford Folk Festival Cup 2017

Woodford Folk Festival Cup 2017

5. WOODFORD FOLK FESTIVAL

Woodford is the 6-day summer festival of freedom, music and expression. Set in the deep forest inland from the Sunshine Coast. You will be blown away by one of Australia's oldest and best festivals. The festival is a multi-genre event with an array of different styles of music.

Where:Woodford, QLD, Australia 

When: December 27-2nd, 2017

 Coastella Music Festival

Coastella Music Festival

6. COASTELLA

Set in the beautiful Kapiti Coast. Coastella you could say is New Zealand's play on the famous, Coachella :) But on the coast. Only 30 minutes out of Wellington it is one of the newest music festivals to open up in New Zealand! The one-day Festival showcases established and emerging local and international artists with an eclectic range of music covering indie rock, Americana, folk, Irish, pop, New Orleans swing, hip hop, singer songwriters, dreamy pop and electro.

Where: Kapiti Coast, Wellington, New Zealand 

When: February, 2018

 Caloundra Music Festival Reusable Cups 

Caloundra Music Festival Reusable Cups 

7. Caloundra Music Festival

Enjoy four days of Sun, Surf and Soul at the beautiful Kings Beach on the Sunshine Coast!
The eleventh annual Caloundra Music Festival will be held over the September/October long weekend. 
The beautiful Kings Beach and surrounds will come alive to the sounds of a diverse line-up of entertainment featuring the best of the Australian music industry as well as incredible international artists. 

This not for profit family-friendly community event celebrates the environment, cultural achievements and community pride of the Caloundra area.

Where: Caloundra, QLD, Australia

When: September 2017

 Hokitika Wild Foods Festival Cups

Hokitika Wild Foods Festival Cups

8. Hokitika WildFoods Festival

One of the most iconic events in New Zealand. Hokitika Wild Foods is a festival not to be missed. Over 6000 people head to the one prettiest parts of New Zealand to experience a food and Music Festival like no other. Prepare to eat testicals and Sperm while you kick back and listen to good music at night, while sipping one of New Zealands most famous craft beers out of a Globelet.

Where: Hokitika, New Zealand

When: March, 2018

 Nostalgia Music Festival Reusable Cups 

Nostalgia Music Festival Reusable Cups 

9. Nostalgia Music Festival

Ranked one of the most popular music festivals in New Zealand. Nostalgia started as a boutique music festival on the side, to become one of the most successful up and coming festivals in New Zealand. An exclusive showcase of local food, drink, and entertainment - where top quality produce, products, and people come together with live performances from a select line-up of New Zealand’s finest musicians. 
 

Where: Christchurch, New Zealand

When: April 2018

 Oro Music Festival Reusable Cups

Oro Music Festival Reusable Cups

10. Oro Music Festival

The youngest of all our festivals who decided to be green from day one. Oro Festival is the latest addition to New Zealand's Music Festival scene. Oro is part owned by one of New Zealands Maori tribes and is set out amongst their forest one hour out of Auckland.  

Where: Auckland, New Zealand

When: April 2018

GLOBELET TSHIRT

SUPPORT REUSABLE AND GREEN FESTIVALS

90% OF FESTIVALS IN NEW ZEALAND HAVE DECIDED TO BE GREEN. THEY HAVE STOPPED USING SINGLE USE COMPOSTABLE AND PLASTIC CUPS AND DECIDED TO SUPPORT NEW ZEALAND MADE AND STOP WASTE. HELP US CREATE A REUSABLE SOCIETY THAT MAKES OUR FESTIVALS GREENER. 

DO YOU KNOW OF A FESTIVAL THAT SHOULD BE ON THE LIST?
COMMENT BELOW

Woodford Folk Festival - Case Study

Woodford Folk Festival - Case Study

EVENT FACTS

  • Founded: 1987
  • Globelet: 1 years

  • Location: Woodford, QLD

  • Attendees: 35,000

  • Globelet's used: 100, 000

DISPLACEMENT

  • Plastic Cups: 270,000 /yr*
    *estimates based on event usage data, and cups sold.

FIVE greenest festivals in New Zealand

Check out our list of the greenist events where you can party sustainably.

 Splore 2016 - Pink 

Splore 2016 - Pink 

Music festivals around the world are involved in a race to make themselves more sustainable than their rivals. As well as doing the world a solid, a cabinet full of green awards means good press and, hopefully, even better ticket sales. In the world of music festivals, the green initiatives in place are mind-boggling. Splore (pictured above) is the only festival with 'A Greener festival Award' and was the first three day festival to go disposable water bottle free; Womad is arguable the biggest green festival in New Zealand; and the our biggest and most renowned festival - Northern Bass is probably the only Bass Festival that has decided to go single use cup free in the world.

Here are five more sustainable music events in New Zealand. 

SPLORE

This Auckland festival is a giant among men when it comes to sustainability. And it's all because of Splore's founders care so much about doing the right thing. It is the leader in New Zealand for sustainable events. It was the first multi day festival to go single use disposable cups free. It was the first festival to go single use water bottle free. 

  Splore Music Festival, 2010 Kawakawa Bay, NZ. photo by Peter Caughey

Splore Music Festival, 2010 Kawakawa Bay, NZ. photo by Peter Caughey

WOMAD

WOMAD is always striving to be the best it can be. It is the pioneering spirit of sustainability for festivals and events in New Zealand. If people think sustainable festival, they think Womad. Just count the reasons how: The festival recycles 70 percent of its waste thanks to Beyond The Bin

  Womad Music Festival, photo by Jessica Leong

Womad Music Festival, photo by Jessica Leong

NORTHERN BASS 

NORTHERN BASS is one of the worlds biggest and best Bass Festivals. It is also probably the greenist bass festival in the world. Drink demand is high and sustainability demand is low. However, the owners are pioneers and driving to make the festival as incredible as they can. Its mother company Fuzen Entertainment is owned by some of the most successful event managers in New Zealand. They have seen what waste can do, and went out to make Northern Bass different. 

Northern Bass

SILO PARK  

SIlo Park has transformed the Auckland Food scene. In 2016/2017 they decided to go disposable cup free with huge success. With an event on every week, they were the first successful food market, that consistently eliminated single use disposable cups. 

 Silo Park - 2017 

Silo Park - 2017 

ORO FESTIVAL 

ORO FESTIVAL is the newest festival on the New Zealand music scene. Set out in Woodhill forest, the electric pioneers Underworld dazzle music-lovers with their Coachella-ready set at this brand-new, boutique music festival amongst the trees. 

 Oro Festival 2017

Oro Festival 2017

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THREE WAYS MAJOR EVENTS, VENUES AND SPORTS WASTE MONEY

Events and Venues are always trying to reduce cost and make a marginal profit. The margins are so small that most events struggle to find their way through it, and as a result often end up losing money. 

Below are 3 ways events can save money, improve their event, and improve the overall experience: 

 

 Catering at Dunedin Stadium

Catering at Dunedin Stadium

1 Catering

There is a reason Sydney Showgrounds' catering is kept in-house. It's the same reason Vector Arena recently stopped outsourcing their catering.

Catering companies offer venues large cash incentives and free machinery investment, but more and more venues are now waking up to the fact that nothing is free. 

Why?

Every dollar counts, including money made over the bar from drink and food sales. More importantly fans don’t show up to an event for the music, rugby or event itself - they show up for the experience. 

THE EXPERIENCE IS EVERYTHING. 

Catering companies make most of their money from the backhanded rebates from food companies. The stadiums outsourced catering sell's a Coca Cola for $6, few people buy it due to the high cost, and then the stadium's catering books show “no money”, but back at the catering company's Head Office Coca Cola just paid a nice fat check for the opportunity to sell its sugar water at the venue. The Catering companies HQ makes a lot of money. 

The interest of the catering company is not to make the event experience better, it is to increase margins and make more money. 

It is a conflicting interest with the event organizers and venues.  

So why do venues outsource their bread and butter to catering companies? 

The first reason is the incentives, but beyond money, the main reason is that it removes any risk and blame from the venue organizers. When something goes wrong at the event, (long lines and slow service) the event organizer can blame the catering company. 

So what can event’s do? 

Bring their catering in-house. It is easier said than done. But if you can find the special someone who has the leadership to make this happen, you will never look back.  

Get in contact with someone like, Matthew Lazarus-Hall - Owner of Uncommon cord - he has a wealth of strategic knowledge in the entertainment industry. 

2 Waste Management

 Reusable cups from England Rugby World Cup Image from  Sportbuzzbusiness

Reusable cups from England Rugby World Cup Image from Sportbuzzbusiness

There is a reason almost every Rugby Club in France has a set of reusable cups. 

It is the same reason the Rugby World Cup introduced a reusable cup system at the 2015 events in England. 

And it is the same reason the Rio Olympics had 45 different reusable cup designs that made not just a major impact on waste but increased their beer sales dramatically. 

Waste management cost are increasing year on year. There is no option for events, but to bow down to $40,000 + waste bills. 

What is the main reason for the waste? 

Disposable products. 

Disposable cups. Disposable Tents. Disposable Food Packaging. Disposable everything. 

There is a reason San Fran decided to eliminate disposable bottles from the city and it is the same reason France has banned disposable food packaging from 2020 . 

It is why major sports teams and venues like Twickenham and Stade de France are leading the charge for reusable products in Europe. 

Reusable products not only reduce waste but increase beer sales, create a souvenir and whole new revenue stream for sports teams and venues. 

Lets hope more Sports business in New Zealand and Australia open up to the opportunity. 

 Reusable cup system that was intergrated in Europe 

Reusable cup system that was intergrated in Europe 

 

 

3 Alcohol Laws

 

Lets face it, we all just want to have a good time. 

How do you increase cost to an event? 

Health and Safety. 

Why? Everybody has to comply with Health and Safety. Nobody refutes it. Society abides by the state law as there is no alternative. 

The result? 

Health and Safety brings increase paperwork, which brings on extra cost. 

It is how the Dairy industry saw Fonterra grow and take out all small milk producer. 

It is how the meat industry created 3 big companies and eliminated the hundreds of small processing plants. 

In the event industry the big push right now is Alcohol Laws. 

It is now seeing many events almost go out of business. This includes racing club's, major venues, festivals, and more. 

The worst part - every region has different restrictions and different ideas about intoxication. 

So what can you do? 

Smart events like Toast Martinborough have hired a new events manager who understood all alcohol compliance in-depth. This means more events need to find managers who have a clear understanding of all the laws and build relationships with the authorities.

Other event organizers are putting $10,000-$20,000 aside for miscellaneous spending towards health and safety type incidents and their lawyers fees. 

The Truth about Compostable Cups

Why festivals stopped using compostable cups?

When Splore festival decided to introduce Globelet, the main cause for change was that they were consuming over 5 compostable cups per person.

With Globelet they only needed 1.5 cups per person. 

That is almost five times less cups consumed per person. 

 

How can a disposable product be ecological?

A biodegradable cup, like any cup, requires the consumption of raw materials for it's manufacture.

Every cup that is made, regardless that it is made of compostable material, requires the same amount of energy as it takes to produce a Globelet. 

What does this mean?

5 times as many cups a produce per person when a compostable cup is used and every cup is produced for single use. 

Biodegradable cups are not eliminated immediately from this earth and take a significant amount of time to degrade.

The worst part: Biodegradable cups need to be sorted perfectly to be used for compost.


 

THE RESULT

A Globelet cup is circular

  • Made in New Zealand

  • Reused (100 times)

  • Reusable locally (wash) at our washing centres

  • Refurbish locally (we can reprint the cup)

  • Recycled locally (we can recycle any of our cups in New Zealand)

A Compostable cup is linear 

  • Made in China

  • Used (1 time)

  • Discarded

  • Composted (if it is lucky to make it to the compost factory)

 

Womad Festival - Globelet Case Study

EVENT FACTS

  • Founded: 2004

  • Globelet: 3 year

  • Location: New Plymouth

  • Attendees: 22,000

  • Globelet's used: 25,000

  • Revenue: $50,000*

  • Savings: $10,000*

DISPLACEMENT

  • Plastic Cups: 55,000 /yr*
    *estimates based on event usage data, and cups sold