What is the City Cup ?
The City Cup is an environmentally friendly alternative to the disposable cup for coffee to go.
For a $2 pledge it will be available in many cafes and shops in participating cities in Australia and New Zealand.
Used deposit cups are returned and rinsed in all participating stores or at the Globelet Factory
Using QR RFID tagging and the IoT, Globelet allows cafes and customers to connect their reusable cups, bottles and serveware to the Globelet network. They can swap any reusable container for a new one or get a Globelet one for free. Once finished, they can throw the container in any city rubbish bin and receive back credits.
Globelet cities works by providing cafes with free RFID chips. The customer just has to subscribe, and than throw their product in a regular bin or return it to a participating retailer. Retailers subscribe to the service, and Globelet does all the work of recycling and reusing. The combination of RFID and IoT technology allows Globelet to track individual cups and reward their users for being in the system. Tested in New Zealand and Australia for over 5 years in 2017 the Globelet team plans to expand the approach to another scourge of environmentalists everywhere – USA and Asia.
With billions of coffee cups, bottles of water and serveware discarded each year, and most reuse schemes notable only for not working, a number of recent projects are helping find ways to make the entire product supply chain more sustainable.
Why a plastics rethink
Plastics are fundamental to industry and everyday life. Yet, they are one of the most wasteful examples of our existing linear, take-make-dispose economy.
Companies have tried to make reusable cups, compostable cups, recyclable cups. All sorts of cups. All the current products and companies still follow a linear model. And that is why we had a rethink.
Forty years of fragmented, incremental efforts have failed to deliver
impact at scale. Recycling, biodegradable plastics and reusables don't work. Rethinking the packaging in cities requires a
ambitious, systemic approach.
By using trackable technology, and connecting it to existing public infrastructure we can deliver impact at scale. With our IOT enabled reusable systems means we can track all our plastics, wash them and scale to shift the market.
A system re-design is
We have created a disruptive economic, social and technological revolution. Globelet is creating a world wired by digitisation, automation, and artificial intelligence.
Our system, guided by circular economy principles, deliver fundamentally better economic and environmental outcomes than the current disposable single use packaging used in cities.
Let's build a better future together!
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