10 IDEAS TO CREATE AN AMAZING FESTIVAL
Below is a list of inventions that will make your festival better then you ever imagined possible. Hopefully you get something from it. If not, scan straight too the bottom for a good laugh!
AWOP provides cashless payment systems to large scale festivals around the world. Inspired in New Zealand by Andrew Mowbray, it uses RFID technology to control and monitor every monetary transaction. AWOP gives you 100% transparency on every transaction for every vendor on site and complete control of your event. No more tokens or payment issues. AWOP changes the game. AWOP can also be fully integrated with Globelet. Check out AWOP
WARNING! We wrote this email :)
Cups can be the biggest mess at an event. Globelet, create sustainable reusable cup solutions to Festivals and Events. Delivering cost savings, revenue streams for promoters and dramatically reducing the environmental impact. Imagine a world without waste from disposable cups. That is what Globelet is about. Customisable, New Zealand made and recyclable, 100% reusable and BPA free inside and out. We are about to release a NZ inspired wine glass and beer cup. Summer production is getting full. Contact us ASAP to secure cups for your next event. Check out Globelet
Traditional marketing is not effective any more. Growth Hacking is a cheaper and more effective way of getting your product visibility and customers. Growth Hackers were the secret weapons behind the launch of the biggest startups in the world such as Facebook, Twitter, UBER, Airbnb, Dropbox. These brands came out of nowhere and acquired collectively billions of users. How? You break the rules of marketing. Use the media to your advantage. Forget celebrity endorsement. Create remarkable and controversial stories that spread. Become the first event in the world, where you can buy tickets via Bitcoin? Check out Growth Hacker Marketing
GreenShoot Pacific NZ (GSP) advise and support event organisers with an extended suite of sustainability services including waste minimisation, transport and energy strategies, vendor and volunteer management, procurement, education and communication strategies that produce credible benchmark results. The Globelet is a key tool in achieving these results and GSP work closely with event organisers to seamlessly manage and integrate Globelet into onsite bar, vendor and catering systems. Check out www.greenshootpacific.com
MSS is a full service independent agency specialising in contact and social. They are the Maserati of Videos and creation. Literally (they work with Maserati). If you want a drone at your festival and amazing creative video content (check this out). More at www.motionsicknessstudio.com
Australia's leading music rights management agency. Bringing brands to life in the freshest of places. SS Connect, connect visionary brands with music lovers, influencers and youth through partnerships with some of the worlds best and most revered music festivals and artist. They create intuitive, original brand campaigns that harness the power of music to spark personal connections, tell stories and build loveable brands. They secure and create the most amazing sponsorship activations possible. Check out SS Connect
It can be hard to find ways of marketing your business. With social media, Cameron Parker took BMC to over 2.5 million dollars by its second year. How? The Globelet team went and met Cameron the other day to find out his secrets. Email us, to receive a free copy of our notes. Otherwise check out this awesome podcast about how Cam did it, here.
Spotify is taking over the world of music - fast. Goodbye iTunes, Goodbye radio, hello Spotify. At Splendour in the Grass, Spotify donated wheelbarrows to help fans move gear in-between their tents. Spotify can be a dynamic new way for festivals, through contra agreements, to promote their lineup, market their sponsors and target potential fans directly. More on partnering with them, here.
At Splore Festival 2015, Gull created an edible billboard. Lets face it. The generators at festivals and events use a lot of diesel. If you are going to use diesel, why not use bio diesel. Independently owned Gull Energy, is the best source of bio fuel in New Zealand. They are committed to making a difference. They support a number of events. More here - Gul
10- Gary Vaynerchuck - If Content is King, then Context is God
What do consumers want? They're really, really good at blocking out content that is not relevant and compelling to them. Content they deem "advertising" no matter what format you deliver it in. I wrote this, not to advertise, but hopefully to add some value to your festival. If the content was not relevant. I have added a bonus below.
11- BONUS! Need a laugh?
Just in case you didn't get any value from this email, my father was in California yesterday trying to pat a Bisson. He was thinking it was as tame as a cow.