Case Study

Globelet is made of Plastic? - Case Study

A Globelet Case Study

  • A music festival is an example of a mini city for 3 days.

  • Music Festivals have become great case studies for us to test products and systems to bring to the world

  • We supply over 40 major music festivals a year.

  • Below is a case study on reusables in a mini city vs disposables

Beginning:
An event of 10,000 people normally brought 5* as many disposable cups (50,000).
- Some events went compostable. These were made in Taiwan, shipped to Aus/NZ and used once. If they were lucky they were thrown in the right conditions.
- Some events went recyclable. In 40 years, only 14% of all plastic has been recycled.

Enter Globelet:
- Instead of 50,000 single use cups, we now have 15,000 reusable cups
- Instead of 50,000 single use cups that come from TAIWAN, we now have 15,000 reusable cups that come from New Zealand.
- Instead of 50,000 single use cups that end up on the ground, there is 15,000 reusable cups that somebody picks up as they can return them to us for $1.
- Instead of 50,000 single use cups that will be used once and thrown away, 15,000 Globelet's will be washed, and reused over and over again.
- 75% (11,250) of Globelet's on average get returned to us for reuse. vs 0% (0) single use cups
- 0.1% (15) of Globelet's on average get damaged and have to be recycled in our factory to turn into crates vs 100% of disposables that do not even get recycled
- 0.8% (120) Globelet's find their way into a rubbish bin, and if sorting is done by waste management get returned to us for washing.

Over 7 years that we have been in business, some festivals like Splore Festival has cups that have been washed and returned for over 6 years.

Over 7 years we have cups that have been used over 300 times stopping 300 single use compostable cups.

Educational Impact: The social impact we have on an event is another major factor. Our manifesto is to create the reusable economy and stop the single use mindset that has been installed in us. Our hope is people carry this across into their everyday lives, reusing wherever possible.

Currently there is no compostable product that is reusable and scalable. We are always looking out for this.

You are welcome to use a single use compostable cup or bio cup if you like. But remember
1) It is probably made in Asia
2) It requires the same amount of energy (oil) to produce as it does a Globelet. All that energy just so you use it once seems sad?
3) It needs the right environment to compost and if not, it can release worse emissions than a plastic disposable

DISPOSABLE COFFEE CUPS - SHOULD WE BAN CUPS?

Compostable or Recyclable or Reusable - We have all be tricked by packaging experts.

A lot of kiwis drink their coffee in a compostable cup and think they are doing the right thing. We found out this month, that that was far from the truth. The eco, bio, compostable packaging companies had tricked us. 

So what is the alternative? 

Compostable Cups

What happens when you buy a coffee in a compostable cup? 

If it gets thrown in a recycling or rubbish bin (how many compostable bins have you seen), it goes to landfill, it is now worse for the environment than a recyclable plastic cup.

 

Recyclable Cups

If it gets thrown in a recycling bin dirty (how many people wash their cup before disposing it) or if it goes rubbish bin, it goes to landfill, it is now worse for the environment than a unrecyclable plastic cup.

 

Reusable Cups

How many people remember to bring their reusable cup? How many people forget to wash their reusable cup? If you forget it, or if it is dirty, you will likely end up getting a compostable or disposable cup and adding to the problem. 

The Solution? 

There is a big opportunity. The opportunity is to design a reusable product that becomes part of the system. It becomes a forever cup. It has collection points, it has ease of use, it becomes part of everybody's habits, and it doesn't cost the consumer money, it doesn't trick the coffee companies into compostable, and it saves the world from disposable cups. 

Want to find out more? - email us at info@globelet.com

 

Hokitika Wild Foods Festival - Globelet Case Study

EVENT FACTS

  • Founded: 1990

  • Globelet: 2 year

  • Location: Hokitika

  • Attendees: 8000

  • Event Duration: 1 day

  • Globelet's used: 15,000

DISPLACEMENT

  • Plastic Cups: 45,000 /yr
    *estimates based on event usage data, and cups sold

Sydney Festival - Globelet Case Study

EVENT FACTS

  • Founded: 1976

  • Globelet: 2 year

  • Location: Sydney

  • Attendees: 100,000

  • Globelets used: 15,000

  • Revenue: $150,000*

  • Savings: $30,000

    DISPLACEMENT

  • Plastic Cups: 150,000 /yr*
    *estimates based on event usage data, and cups sold

Auckland City Limits Festival

  • Founded: 2016
  • Globelet: 1 year

  • Location: Auckland

  • Attendees: 20,000

  • Globelet's used: 50,000

  • Revenue: $50,000*

  • Savings: $20,000

DISPLACEMENT

  • Plastic Cups: 150,000 /yr*
    *estimates based on event usage data, and cups sold