sustainable

Humans of Waste - Kombucha

We are a little Kombucha obsessed. 

We drink it everyday and we have created reusable Globelet’s for three of New Zealand’s most iconic Kombucha brands Organic Mechanic , Good Buzz Brewing, and Wabi O.

What is Kombucha? 

Essentially it’s a fermented tea-based beverage that uses a SCOBY (Symbiotic Culture of Bacteria and Yeast),  as a starter culture to produce a probiotic and gut-healing beverage.

It is good for your gut, which in turn is good for your brain.

A good brain equals a good life. 

We love Kombucha. 

This blog is a dedication to our three favourite Kombucha Brands.

---- 

Organic Mechanic - Auckland

The OM Boys

The OM Boys

Known as the OM boys. 

The Organic Mechanic has exploded on the Auckland scene ever since they set up their famous juice and smoothie stand at the La Cigale French Markets

A year ago they started producing Kombucha. It was the right drink at the right time and the Auckland market exploded. 

As a team of dedicated Eco warriors, they are on a mission as a business to take care of Mother Nature, and do all they can to minimise the carbon footprint they leave behind. 

They are creating a closed loop Zero Waste system with reusable Globelets as their cups and refill keg stations. 

Their next plan is to roll Kombucha Refill Stations (see below) out all over the country, (starting with their OM shack).

 

Wabi O Kombucha - Christchurch

Wabi O Kombucha being bottled 

Wabi O Kombucha being bottled 

Wabi O (‘Wah-Bee-Oh’): Abbreviation for Wabi Originals, a liquid transformation venture. 

Wabi Originals was born out of a chance meeting between a food pioneer and a tea expert in New Zealand.

After the Christchurch earthquakes, Wabi O's founders emerged from the tea room, ready to bring their Kombucha's to the world.

They have an array of different flavours to hit almost anybodies palate, with their product now found in North America and Christchurch, New Zealand

 

Good Buzz Kombucha - Wellington

Good Buzz Family.jpeg

 

We first meet the Good Buzz family at the world famous Wanderlust Festival in Great Lake Taupo

After one year, the family business - run by dad Alex - took off. 

You can now find Good Buzz Kombucha almost anywhere in the country, partenered with various amazing brands, including Globelet.

They are so advanced that they have even brought out a Kombucha that is made with Coffee. 

10 IDEAS TO CREATE AN AMAZING FESTIVAL

Below is a list of inventions that will make your festival better then you ever imagined possible. Hopefully you get something from it. If not, scan straight too the bottom for a good laugh!

 

1- AWOP - Forget tokens and payment issues at your event

AWOP provides cashless payment systems to large scale festivals around the world. Inspired in New Zealand by Andrew Mowbray, it uses RFID technology to control and monitor every monetary transaction. AWOP gives you 100% transparency on every transaction for every vendor on site and complete control of your event. No more tokens or payment issues. AWOP changes the game. AWOP can also be fully integrated with Globelet. Check out AWOP

 

2- GLOBELET - Get rid of the cups
 

WARNING! We wrote this email :)

Cups can be the biggest mess at an event. Globelet, create sustainable reusable cup solutions to Festivals and Events. Delivering cost savings, revenue streams for promoters and dramatically reducing the environmental impact. Imagine a world without waste from disposable cups. That is what Globelet is about. Customisable, New Zealand made and recyclable, 100% reusable and BPA free inside and out. We are about to release a NZ inspired wine glass and beer cup. Summer production is getting full. Contact us ASAP to secure cups for your next event. Check out Globelet 
 

 

3- GROWTH HACKER MARKETING - The new free marketing
 

Traditional marketing is not effective any more. Growth Hacking is a cheaper and more effective way of getting your product visibility and customers. Growth Hackers were the secret weapons behind the launch of the biggest startups in the world such as Facebook, Twitter, UBER, Airbnb, Dropbox. These brands came out of nowhere and acquired collectively billions of users. How? You break the rules of marketing. Use the media to your advantage. Forget celebrity endorsement. Create remarkable and controversial stories that spread. Become the first event in the world, where you can buy tickets via Bitcoin? Check out Growth Hacker Marketing

 

 

4- GREEN SHOOT PACIFIC - Creating the greenest events possible
 

GreenShoot Pacific NZ (GSP) advise and support event organisers with an extended suite of sustainability services including waste minimisation, transport and energy strategies, vendor and volunteer management, procurement, education and communication strategies that produce credible benchmark results. The Globelet is a key tool in achieving these results and GSP work closely with event organisers to seamlessly manage and integrate Globelet into onsite bar, vendor and catering systems. Check out www.greenshootpacific.com



5- MOTION SICKNESS STUDIOS - Create amazing videos

MSS is a full service independent agency specialising in contact and social. They are the Maserati of Videos and creation. Literally (they work with Maserati). If you want a drone at your festival and amazing creative video content (check this out). More at www.motionsicknessstudio.com


6- SECRET SOUND CONNECT - Sponsors, Activations, Sponsors, Sponsors

Australia's leading music rights management agency. Bringing brands to life in the freshest of places. SS Connect, connect visionary brands with music lovers, influencers and youth through partnerships with some of the worlds best and most revered music festivals and artist. They create intuitive, original brand campaigns that harness the power of music to spark personal connections, tell stories and build loveable brands. They secure and create the most amazing sponsorship activations possible. Check out SS Connect
 

 

7- BLACK MILK CLOTHING - A Million dollar business on a $0 marketing budget
 

It can be hard to find ways of marketing your business. With social media, Cameron Parker took BMC to over 2.5 million dollars by its second year. How? The Globelet team went and met Cameron the other day to find out his secrets. Email us, to receive a free copy of our notes. Otherwise check out this awesome podcast about how Cam did it, here


 

8- SPOTIFY - Promote your festival in a whole new way
 

Spotify is taking over the world of music - fast. Goodbye iTunes, Goodbye radio, hello Spotify. At Splendour in the Grass, Spotify donated wheelbarrows to help fans move gear in-between their tents. Spotify can be a dynamic new way for festivals, through contra agreements, to promote their lineup, market their sponsors and target potential fans directly. More on partnering with them, here.
 

 

9- GULL ENERGY - Go Bio Fuel

 

At Splore Festival 2015, Gull created an edible billboard. Lets face it. The generators at festivals and events use a lot of diesel. If you are going to use diesel, why not use bio diesel. Independently owned Gull Energy, is the best source of bio fuel in New Zealand. They are committed to making a difference. They support a number of events. More here - Gul

10- Gary Vaynerchuck - If Content is King, then Context is God

What do consumers want? They're really, really good at blocking out content that is not relevant and compelling to them. Content they deem "advertising" no matter what format you deliver it in. I wrote this, not to advertise, but hopefully to add some value to your festival. If the content was not relevant. I have added a bonus below.
 


11- BONUS! Need a laugh?
 

Just in case you didn't get any value from this email, my father was in California yesterday trying to pat a Bisson. He was thinking it was as tame as a cow.